ADD and REPLACEMENT of AIC Hotel Group and HyperX to launch Mexico’s first HyperX gaming lounge at the Hard Rock Hotel Riviera Maya

MIAMI – (COMMERCIAL THREAD) – Add after the eighth paragraph of the post: access to additional elements and visuals can be found [LINK] .

The updated version reads as follows:


HyperX Gaming Lounge Now open exclusively for hotel guests

As the gaming, music and entertainment landscape quickly continues to become a one-of-a-kind universal experience, AIC hotel group, the experiential hospitality group home to influential brands and delivering unparalleled vacation experiences, partners with HyperXâ„¢, the gaming division of HP Inc. and the premier choice of high-performance gaming peripherals, to present HyperX Gaming Lounge, the first-ever HyperX gaming lounge for vacationers in the Mexican Caribbean. The HyperX Gaming Lounge Riviera Maya debuts today exclusively for guests of Hard Rock Hotel Riviera Maya, open Monday to Sunday from 2:00 p.m. to 12:00 p.m. for all guests aged 10 and over.

The HyperX Gaming Lounge Riviera Maya, powered by Alliance Connection, the country’s leading promotional partnership agency, is a dynamic interactive lounge concept for resort guests and a true gamers’ paradise. Featuring high performance gaming PCs, popular game consoles, VR station and the latest HyperX products, which provides an enhanced experience for any type of gamer. Embodying the HyperX “We are all gamers” spirit, the lounge provides an inclusive space for everyone to meet, interact and play their favorite games.

“The HyperX Gaming Lounge Riviera Maya brings unique value to the guest experience at the Hard Rock Hotel Riviera Maya that goes beyond just catering for children and teens,” said Frank Maduro, vice president of marketing at AIC Hotel Group. “The world of gaming and esports has grown exponentially over the past few years, and we are delighted to be at the forefront of our industry.”

“We’re excited to co-create a gaming experience that can be personalized for leisure travelers, with a great product and service partner in the tourism industry,” said Wendy Lecot, Head of Strategic Alliances at HyperX . “The HyperX Experience at Hard Rock Hotel Riviera Maya offers tourists of all ages a fun and relaxing onsite gaming getaway.”

HyperX Gaming Lounge Riviera Maya will be the Hard Rock Hotel’s premier all-inclusive location for gaming-centric events, tournaments and a dedicated space to host special appearances and extend travel invitations to the best in the gaming industry , including HyperX personalities and influencers around the world. Inspired by a futuristic environment with simple and geometric elements, the new entertainment space is designed, built and refined with the player in mind, creating the ambience of a fully immersive gaming experience.

The HyperX Gaming Lounge Riviera Maya offers a variety of HyperX peripherals, including the Cloud Orbit S gaming headset with 3D audio technology, the HyperX CloudX Stinger Core â„¢ gaming headset, the perfect entry-level headset for the Xbox gamer, the HyperX Alloy Origins â„¢ Mechanical Gaming Keyboard, a compact and rugged keyboard featuring custom-designed HyperX mechanical switches, a HyperX Pulsefire Surge â„¢ RGB gaming mouse with pinpoint precision, and HyperX â„¢ Fury S gaming mouse pads Pro for a suitable playing surface.

The Hard Rock Hotel Riviera Maya offers experiences for guests of all ages, such as the Kids Club, Adults Only Heaven Lounge, Rockaway Bay Water Park and now features the HyperX Gaming Lounge Riviera Maya. Children under 13 must be accompanied by an adult or present a signed consent form.

For more information on the HyperX Riviera Maya Gaming Lounge, visit [LINK].

To book your stay, go to

Access to additional resources and visuals can be found [LINK] .

About the AIC hotel group

AIC Hotel Group is exclusively engaged by RCD Hotels to lead the sales and marketing efforts for luxury hotel properties in the United States, including Eden Roc Miami Beach, Nobu Hotel Miami Beach and Nobu Hotel Chicago as well as throughout Mexico. and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and UNICO 20º87º Hotel Riviera Maya, the first of a new concept of all-inclusive luxury. For more information, visit

About Hard Rock®:

Hard Rock International (HRI) is one of the world’s most recognized companies with locations in 68 countries spanning 241 locations that include hotels, casinos, Rock Shops®, venues and cafes owned / authorized or managed. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with an Eric Clapton guitar, Hard Rock has the world’s largest and most treasured collection of authentic musical memorabilia with over 86,000 pieces, which are on display in its locations around the world. In 2021, Hard Rock received the award for Best Employer in Travel and Leisure, Gaming and Entertainment Industry by Forbes, named America’s Best Managed Company by Deloitte Private and the Wall Street Journal and named JD Power’s top performing hotel brand in the north. America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was named one of Forbes Magazine’s Top Diversity Employers and one of the Top Employers for Women. Hard Rock Hotels & Casinos also received # 1 in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock Destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. . The brand is owned by HRI’s parent entity, The Seminole Tribe of Florida. For more information on Hard Rock International, visit or

About HyperX

For 18 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is still known for providing products that deliver superior comfort, aesthetics, performance and reliability. Under the slogan “WE ARE ALL PLAYERS”, HyperX gaming headsets, keyboards, mice, USB microphones and console accessories are the choice of everyday gamers as well as famous ambassadors, professional gamers and tech enthusiasts around the world because they meet the highest standards. product specifications and are built with best-in-class components. For more information, visit

About HP

HP Inc. creates technology that improves the lives of everyone, everywhere. Through our portfolio of personal systems, printers and 3D printing solutions products and services, we design experiences that amaze. More information about HP Inc. is available at

About Alliance Connection

Alliance Connection is an award-winning full-service marketing agency that works with travel brands to shape, shape and pioneer in the travel industry. For nearly a decade, they’ve been driving brand awareness and bookings through strategic marketing partnerships and powerful brand interactions across a highly selective portfolio of brands, media and influencers that connect, capture and influence travelers. across the United States. For more information, please visit: www

Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791 (Voice) or mark.tekunoff @ Press images are available in the press room here.

HyperX and the HyperX logo are either registered trademarks or trademarks of HP Inc. in the United States and / or other countries. All trademarks and registered trademarks are the property of their respective owners.

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