Beyoncé and Jay-Z Use Invisible Basquiat Paint in New Tiffany & Co. Ad | New
Beyonce and Jay Z appear alongside an unpublished painting by Jean-Michel Basquiat in a new Tiffany & Co ad.
The new ad is part of the Tiffany & Co. ABOUT LOVE campaign, which will officially launch on September 2.
The emblematic duo is at the center of the advertisement, alongside an unpublished painting by Jean-Michel Basquiat.
The piece is called Equals Pi and remained in a private collection for decades, until it was acquired by luxury conglomerate LVMH.
Basquiat uses a blue tint made famous by Tiffany & Co. in their branding, which the brand acknowledges in press materials for the announcement.
In a note, it is said that the paint was used because art is a “common thread in the Carters’ love story”.
However, the move caused a stir online; Basquiat was first and foremost a graffiti artist, someone whose work appeared for free on the streets of New York.
Jay Z cosplay as Basquiat is hilarious for me pic.twitter.com/JBRQ3hzUB8
– Spider-Mane (@yungseafx) 23 Aug 2021
crazy to me that the rich can just buy art from artists who are deceased and no one else can see it, kinda rude as these pieces should be able to be seen by everyone, that’s literally what that basquiat would have wanted https://t.co/GVb3lRSkAE
– (@__lukec) 23 Aug 2021
had they been hiding a basquiat for decades just to use it for a Tiffany’s commercial? https://t.co/LH0XiXbEu9
– phinneas flynn (@ScBayScJohnson) 23 Aug 2021
Jay-Z has been a longtime fan and admirer of Jean-Michel Basquiat’s work – in addition to referencing him in his lyrics, he also owns a $ 4.5 million piece by the famous artist.