Beyoncé and Jay-Z Use Invisible Basquiat Paint in New Tiffany & Co. Ad | New


Beyonce and Jay Z appear alongside an unpublished painting by Jean-Michel Basquiat in a new Tiffany & Co ad.

The new ad is part of the Tiffany & Co. ABOUT LOVE campaign, which will officially launch on September 2.

The emblematic duo is at the center of the advertisement, alongside an unpublished painting by Jean-Michel Basquiat.

The piece is called Equals Pi and remained in a private collection for decades, until it was acquired by luxury conglomerate LVMH.

Basquiat uses a blue tint made famous by Tiffany & Co. in their branding, which the brand acknowledges in press materials for the announcement.

In a note, it is said that the paint was used because art is a “common thread in the Carters’ love story”.

However, the move caused a stir online; Basquiat was first and foremost a graffiti artist, someone whose work appeared for free on the streets of New York.

Jay-Z has been a longtime fan and admirer of Jean-Michel Basquiat’s work – in addition to referencing him in his lyrics, he also owns a $ 4.5 million piece by the famous artist.

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