Elvis Biopic earns over $100 million at the domestic box office
Pictures from Warner Bros. Elvis just surpassed $100 million at the domestic box office. Exploring Presley’s complicated relationship with his manager, Colonel Tom Parker, the biopic captures Elvis Presley’s turbulent rise and fall.
According to the announcement by Jeff Goldstein, president of national distribution Warner Bros. Pictures, the biopic directed by Baz Luhrmann Elvis has now grossed $170 million worldwide in box office receipts. Elvis could very well become the second highest-grossing film of Luhrmann’s career.
Luhrmann’s most famous film so far is Gatsby the magnificent. Released in 2012, the Oscar nominee Gatsby the magnificent grossed $355.6 million worldwide.
For Elvis, it seems that young audiences born after the life of Elvis are fueling the wave. This audience also did what they do best: create a whirlwind of exciting social media discussions about the biopic.
Engagement on TikTok has more than doubled since release, with 238 million views of content related to Elvis. On Twitter, audiences aged 25-41 are the top demographic engaged in conversations about the film, accounting for 47% of total volume. Younger audiences aged 13-34 make up 25% of online discussions.
This diverse audience also sparked streaming to the top of the Elvis Presley digital catalog charts. With his cross-genre tracks in dance and hip hop, streaming is up 90%.
Earning over $100 million at the box office is a milestone typically reserved for superhero and dinosaur movies. But Elvis seems to have shaken the norm.
While announcing the $100 million milestone, Goldstein said, “We’re not only thrilled to hit this milestone, but really excited to see it happen with a movie like ‘Elvis.’ In today’s market and especially in the Summer Corridor, seeing an unbranded IP with a rising track not only create box office noise but also lead to significant uplift in other areas is so gratifying and speaking to the quality of the film at all levels.
“With strong gameplay, positive word of mouth and multiple cross-generational viewing, we expect ‘Elvis’ to continue to deliver and we congratulate Baz, Austin and everyone involved in the film and soundtrack for his continued success.”
The Elvis Movie Soundtrack remains at the top of the charts, with Doja Cat’s “Vegas” currently at No. 7 on the US Spotify chart and No. 14 on the Billboard streaming chart.
Elvis was undoubtedly expensive entertainment to create. This Tom Hanks star cost $85 million to produce, with tens of millions spent on promotions.
Beating out high-profile actors like Ansel Elgort and Miles Teller, a relative newcomer, Austin Butler, managed to land the role of Elvis. The story delves into the dynamics of the interactions between Elvis and his manager, Colonel Tom Parker (played by Tom Hanks) – a rocky relationship that spanned two decades.
The biopic relays the events that led to Presley’s rise to incredible fame and stardom. In the context of this journey, the film also delves into Elvis’ relationship with Priscilla Presley (played by Olivia DeJonge).