Gerber and Fender team up with world famous country music star and tattoo artist for one-of-a-kind gift

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Portland, Ore. (October 19, 2021) – Gerber Equipment, a leading brand of knives, multi-tools and equipment, has strengthened its partnership with the main manufacturers of musical instruments Fender Guitars. The big brands created a contest and giveaway featuring a unique personalized guitar and a trio of personalized knives, hosted by ambassadors Gerber Luke Wessman and Tim Montana.

World-renowned tattoo artist and designer Luke Wessman and country music star Tim Montana have teamed up to create three truly unique award packages. One lucky winner will receive a personalized Fender guitar, along with three custom cutters made in the USA from the Gerber Custom program. Wessman drew his artistic inspiration for the guitar design from Montana’s lyrics to his popular song “American Thread.” The phrase “Never Quit” as well as a bald eagle in a traditional style tattoo design further embodies the American spirit.

“At Gerber, we thought the combination of Tim and Luke’s work would be the perfect showcase for products made in the USA,” said Todd Bischoff, Creative Director at Gerber. “Both self-made men, Luke and Tim’s collaboration on the project speaks to the hearts of creators and artists around the world. “

“I have been deeply influenced by music since I was little, and when the opportunity arose to work with Tim and Fender it was not obvious,” said Luke Wessman, legendary tattoo artist and designer. . “It’s always special to work with an artist and embody the tone and message of their work. It’s a great opportunity to show the collision of art and music.

Personalized products are no stranger to both brands. Gerber launched Gerber Custom on the brand’s website in Spring 2020, giving customers the flexibility to create their own unique combinations for Gerber’s most popular fixed and foldable knives. Fender also launched a custom guitar store in 1987 and became the world’s leading manufacturer of high quality custom instruments operating in Corona, California. For more information on the competition, please visit www.gerbergear.com/fender.

To download images of the custom knives and guitar, please click on the following link: https://inbackbonemedia.box.com/s/ivdjit0sjdh3be1pa1k68nmfv0ekiqp2

About Gerber:

Gerber is a global outdoor brand that makes knives, multi-tools, and problem-solving equipment wherever the chase can take you. Built on the pillars of craftsmanship, innovation and user commitment, Gerber products are uniquely designed for adventure and intended to stand the test of time. For more information, please visit www.gerbergear.com.

About Fender Musical Instruments Corporation:

Since 1946, Fender has revolutionized music and culture as one of the world’s leading manufacturers, distributors and distributors of musical instruments. Fender Musical Instruments Corporation (FMIC) – whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Bigsby® guitars – follows a player-centric approach to creating the highest quality digital instruments and experiences across genres. Since 2015, the digital arm of Fender has introduced a new ecosystem of products and interactive experiences to support players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender professional guitars, amplifiers, stompboxes, accessories and audio equipment, and inspire players through an immersive music experience. FMIC is dedicated to unleashing the power of musical expression for all players, from beginners to historical legends. In 2021, Fender celebrates 75 years of giving artists ‘wings to fly’, pursuing the vision of its founder, Leo Fender, and connecting gamers through a shared love of music.

Contacts:
Roseann Stover
Gerber Equipment
Marketing director
[email protected]

Josh headley
Basic media
Senior RP Account Manager
[email protected]
970.963.4873 ext 1216


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