Giants will celebrate Latino Heritage Month in partnership with Ford
EAST RUTHERFORD, NJ – September 19, 2022 – The New York Giants, in partnership with Your Local Ford Stores, today announced several activations to showcase and engage with the Latino fan base, including exclusive team content in Spanish, community programming and activations game Oct. 16 when the Giants host the Baltimore Ravens at MetLife Stadium.
To kick off the partnership, Giants fans can enter for a chance to win VIP gaming experience, including pregame passes, for the Oct. 16 game by visiting Giants.com/LosGigantes.
“We are thrilled to further expand our engagement with our Latino fanbase in partnership with Ford. Our initiatives go beyond Latino Heritage Month, and we look forward to strengthening our relationship with our current Latino fanbase and… ‘create new ones,'” New York Giants business manager Pete Guelli said.
“Your local Ford stores are proud to partner with the New York Giants in their efforts to further connect and grow the Latino fan base. We are committed to making a difference in the community – and fostering a sense of inclusiveness is part of that. That’s why we’re so excited to launch these initiatives.” said John Billard, president of Ford FDAF.
Your local Ford stores along with supporting sponsors PNC Private Bank and Dunkin’ are proud to continue the New York Giants Latino Heritage Platform and will be incorporated into the following Latino Heritage Platform activations: