Grand Brulot VSOP Cognac Cafe Announces Partnership with Blues Legend Joe Bonamassa | New


NEW YORK, September 21, 2021 / PRNewswire / – Grand Brulot, award-winning cafe VSOP Cognac, launches a partnership with the two-time Grammy-nominated artist and one of the world’s best guitarists of all time, Joe bonamassa. While the entertainment and spirits markets are no strangers to collaboration, this duo believe they will transcend and captivate the music experience in the premium spirits market. Bonamassa and Grand Brulot innovate independently and together, they will be in harmony, while remaining faithful to their profession and to their spirit.

The Blues-Rock legend is thoughtful and when it comes to partnerships. When the opportunity arose to team up with Grand Brulot, Joe didn’t have to think about it. Joe’s partner Roy Weisman at J&R Adventures agreed that the two brands were synonymous with high quality and excellence in their respective categories. “Mixing up the partnership, at that point, made sense,” Weisman said.

“The Grand Brulot VSOP Cognac Cafe is one of the most exciting new spirits on the market today, and I personally think the product is fantastic,” Bonamassa said. “Nothing tastes better on the road or to relax after a show and I’m delighted to share with my fans, who I’m sure will love it as much as I do – enjoy some of the best” , he added.

Faithful fans will be able to experience this duo, as both will offer the first Grand Brulot VSOP Cognac Café on the program of the American and European concert tour 2021-2022 in the various venues, shops, bars and restaurants of the region over the next year. From October until August 2022, you can expect to Joe bonamassa and Grand Brulot to be in a city near you.

Grand Brulot is handcrafted by the Tardy family in Cognac, France, founded in 1880 and masterfully aged with a blend of Ecuadorian Robusta coffee and French brandy. Grand Brulot launched in France, UK and US in 2018. The brand wanted to introduce a product that would push the boundaries of the spirits market. Grand Brulot brings together two of the most popular drinks in the world; coffee and Cognac, in one sophisticated and complex 80 proof spirit. The process results in a full-bodied sip that blends perfectly with Bonamassa’s smooth and powerful aesthetic. The Grand Brulot has been tasted in the now trendy Espresso Martini, neat and in classic cocktails, which has earned it worldwide fame.

“With Joe we have found the next level of perfect pairing – an ideal artist who represents the allure and quality we strive to produce in every bottle of Grand Brulot – he is a master of alchemy in his own right. “said the co-founder and CEO Francisco Tonarely. “Joe matches that energy that we bring to the market, coupled with his over 9 million fans, who embrace the same ideals.” They are passionate about music, drinks, great experiences, moments with friends, destinations and culture, ”Tonarely added.

Grand Brulot is expected to be a hit for Bonamassa fans in the United States and abroad, evoking a smoldering and electrifying aura like no other. The two bring together spirits and music to taste and sound like concentrated wealth.

To find out more about tour dates, visit: and

About the Grand Brulot

A new interpretation of an 18th century French tradition and a tribute to a famous New Orleans cocktail, Grand Brulot VSOP Cognac Café is the exquisite result of cognac, coffee and tradition blended harmoniously. Centuries ago, the French introduced the concept of endowing their coffee with cognac to create a digestif, and in 2018 Grand Brulot revived this custom with a new recipe, uniting VSOP cognac with rich Robusta coffee from Ecuador. It is the careful mixing of these two beautiful liquids that makes the Grand Brulot so spectacular. Grand Brulot is proud to be present France as well as the UK, with plans to expand to other countries as well as 10 US states by FY22.

On Joe bonamassa

Blues-rock superstar Joe bonamassa is one of the most famous musicians today. As a two-time GRAMMY nominated artist, who recently released his 24th No.1 album on the Billboard Blues Chart (more than any other artist) with his latest album Royal teaJoe is only in his 40s and has already become a living legend with an incredible catalog of multi-genre music. Joe’s highly anticipated new studio album “Time Clocks” is set for release on 29 octobere. Collectively, Bonamassa has over 40 albums to date, all on his own label J&R Adventures, including studio and live recordings, collaborative albums and adventurous side projects. A prolific writer who is always looking to expand his eclectic musical horizons, Bonamassa has an unlimited work ethic, whether in a studio, on the road, producing or working with other artists to stimulate new music. . It has been featured in several publications of Squire, WSJ and Parade To Rolling stone and American Songwriter, as well as on the covers of Guitar world, Guitarist, Vintage guitar, Acoustic guitar, and Classic rock magazine.

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SOURCE Grand Brulot

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