Helping a Hero raises funds for 100 Veterans Homes

The Helping a Hero Telethon not only featured musical artists like Debby Boone and host Paula Deen, but simultaneously kicked off the Helping Hero 100 Homes Challenge.

The Helping a Hero Telethon, held on December 27, 2021, was a collaboration between Helping a Hero and Bass Pro Shops, originally from Cypress. Helping a Hero provides injured veterans with housing through community support, giving them accommodations that accommodate their potential disabilities in 23 states. The fundraiser was aimed at raising awareness of the 100 House Challenge launched by Bass Pro Shops founder Johnny Morris.

“The telethon hosted by Lee Greenwood and Paula Deen was a great launch for the Helping a Hero 100 Homes Challenge launched by Johnny Morris, founder of Bass Pro Shops and environmental advocate,” Meredith Iler, Founder of Helping a Hero. “Bass Pro Shops will pay 25% of the next 100 homes built by Helping a Hero in addition to a commitment to finance 100% of the 10 homes. Our recent Welcome Home Ceremony for CPL Sue Downes, USA (Retired) in Towne Lake marked the first completed home in the 100 Homes Challenge.

The telethon, which aired on The Cowboy Channel on December 27, featured hosts Deen and Greenwood as well as musical guests the Gatlin Brothers, Home Free and Darryl Worley. Kim Greenwood and Lee Greenwood served as executive producers.

“I’m grateful for the friendships I’ve had over the years with so many other artists that when I simply asked for their help performing for this telethon event, many quickly agreed,” said Lee Greenwood. “This program is going to be something country music fans will appreciate and I hope we raise lots of money to help fund these homes for our veterans.”

The first house in the 100 Homes Challenge has already been completed since fundraising.

“Our recent welcoming ceremony in Aberdeen, NC for SGT Joe Bartel, USA (Ret) marked the first completed home of 10 homes promised by Bass Pro Shops,” Iler said. “It’s been an exciting year and we look forward to a great 2022 as we continue to serve our wounded heroes who have sacrificed so much for our freedom.”

For more information or to apply for a home with Helping a Hero, visit

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