Midlands chip shop becomes unlikely tourist destination after becoming a TikTok sensation
It’s one of the most unusual overnight TikTok sensations: a fish and chip shop in the Midlands.
Now staff at Binley Mega Chippy in Coventry are inundated with tourists flocking to the store from as far away as Portugal and Australia after an eye-catching music video was posted on TikTok.
Its owner, Kamal Gandhi, said he had ‘no idea’ why his store had seen record numbers of customers and had to order almost double stock to meet demand.
Why the West Midlands chippy rose to world fame in days remains unclear, but appears to have been prompted by a catchy fan-made jingle.
Youngsters can now be seen outside the shop singing the theme tune as they queue to sample their £4.99 Morbius meal of fish, chips and pea mash .
The chippy first started catching the attention of millions when a TikTok food reviewer posted a slideshow of the UK’s best takeaways, naming Binley Mega Chippy first. Since then, he’s spawned numerous parody accounts, memes, comedy videos, and has even been featured on Harry Hill’s TV Burp.
Mr Gandhi said: ‘We had no idea what was going on. Since Thursday we have been incredibly busy.
“We had people from Australia, the US and ten guys came over from Dundee on Monday just to try our crisps.
Staff at Binley Mega Chippy in Coventry, which attracts hundreds of customers from across the UK after going viral on TikTok
Customers pictured queuing in the Binley Mega Chippy car park in Coventry
“You would have to spend thousands of pounds on an advertisement and an exhibition like this, it was crazy.”
‘It’s been really amazing. We had to order about 30 or 40% more stock just to try to keep up. We took an extra truckload of potatoes this morning (Tuesday).
“We don’t want anyone to be left out. We know it could die out at any time, but we hope it continues. We just weren’t aware of these videos, we’re not on TikTok or Twitter and don’t advertise on social media.
“We like to let our food do the talking, but we just think someone local made a video and it blew from there.
“We had people coming for photos outside the store even when it was closed.
‘I wondered why all these young people were taking pictures at first, we thought ‘why would they do that?’ We know the novelty might wear off, but we’re ready for a busy holiday weekend and we’re still urging people to come.
“We are doing our best and working our best to make sure everyone is happy and not waiting too long to eat.
“Our fish and chips and curry sauce seem the most popular, but people are also going crazy for sausages.
“I don’t know exactly how many customers we have served in the past few days – it has been impossible to count.
“But it’s been very good for business and we want to thank you for all the support.”
Fencer Josh Perks, 18, made an eight-hour round trip from his Portsmouth home with two friends after seeing the take-out trend on TikTok.
He said: “We just thought it would be a laugh, we wanted to see what it was about.
Customers (left to right) Benjamin, Elliot, Tom, James and Antonio – all University of Birmingham students – pictured with their food outside the chip shop
“It was a lot of fun, there was a little party vibe. I don’t think the staff can understand what’s really going on.
Student Ben Bradley, 19, from Coventry, added: ‘I met a guy who had come over from France. Who comes from France to Coventry? Guys from Scotland came too.
“It’s crazy but the most British thing ever.” It certainly shows the power of social media. It’s like a festival around here.
“This has got to be the most famous destination in Coventry right now and it’s just our local chip shop.”
Foodie influencer Mashtag Brady, 28, from Derby, said: ‘It was like traveling to Mecca, it felt like it had become a place of worship.
“I’ve also seen plenty of other famous influencers on TikToker, it’s the place to be in the minute, everyone just wants to be part of the moment.
“There was even a guy outside offering free haircuts, it became a great place to promote other businesses too.” It’s crazy.
“But really the place is just an average chippy, but that’s what’s so funny about it.
“I had breaded sausages, chips and curry sauce with a can of coke and it was around £6.50 so it was reasonably priced.
“I was starting to wonder if this was all some big prank as I hadn’t seen any videos of people eating there.
“But when I arrived the queue was outside. He was hit. They must make a mint.
“Some of the guys said they traveled three hours in three buses to get there. People come from everywhere.
Bartender Jennifer Braley, 21, came from Leicester with friends Daisy Connor, 21, and Ben Groombridge, 24, and enjoyed a cheeseburger with chips.
She said: “Our whole TikTok is just filled with these Binley Chippy videos so we thought we’d check that place out.
“You were watching a video and scrolling down and another one would be there. We love the theme song, it’s so funny.
‘It was like a festival vibe outside, people were singing and playing the videos, it was crazy.
“It was actually a really fun experience and we’re glad we did. I thought the food was really tasty too – I would definitely come back.
“But we just went to say we have. It was a good laugh’