Milwaukee Music Festival Goes Cashless

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Your money is not welcome at Summer festival 2021 – physical money, ie.

For the first time, the Milwaukee Music Festival, America’s largest, is going cashless.

“By switching to credit cards only, we can provide a better and safer customer service experience for our fans, and improve the speed of service, by reducing wait times,” officials at the parent company said Tuesday. of Summerfest, Milwaukee World Festival Inc. in a press release. “Options to convert cash to a card will be provided on site at no cost. “

More information will be available this summer on the festival website, summer festival.com. Summerfest takes place September 1-4, 8-11 and 15-18 – delayed for the first time, after the very first cancellation last year, due to the COVID-19 pandemic.

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Milwaukee World Festival experienced a cashless experience in 2019, for a post-Summerfest ZZ Top show at the BMO Harris Pavilion. A growing number of businesses in Wisconsin and across the country have gone cashless that year, forcing customers to pay with credit cards, debit cards, or smartphones.

Some major Milwaukee institutions that reopened this year have also become cashless.

In 2019, the Milwaukee dollars experimented with cashless at 11 food vendors at the Fiserv Forum. This year, home game fans were required to order food and drink through the Bucks app or at digital kiosks via credit, debit or gift cards, “to reduce contact “, according to an FAQ page on the Fiserv Forum website. The arena has installed ATMs, which do not charge a fee or require personal information. Contactless payments are also encouraged at the box office, with an on-site ATM machine.

the Milwaukee Brewers also announced he went cashless for his food vendors and retail stores when he first greeted fans at American Family Field in March. Three cash-to-card machines were installed, forcing people to pay a minimum of $ 20 for a prepaid Mastercard. From June physical cash was accepted in a limited number of concession stands in the stadium.

As cashless becomes more and more common, government officials in Wisconsin have been reluctant. In August 2019, five Republicans in the state legislature introduced bill requiring state businesses to accept cash. It did not succeed.

And in April 2020, Milwaukee Ald. Ashanti Hamilton sponsored an order requiring Milwaukee retailers to accept cash, after hearing from voters who could not use cash at some food vendors and Fiserv Forum businesses in the Deer District.

Hamilton told The Sentinel Journal he wanted “to make sure everyone, regardless of their economic status, can enjoy all aspects of entertainment and participate in the downtown economy.” More than a year later, the ordinance has still not been put to the vote of the Common Council.

Alison Dirr of the Sentinel Journal staff contributed to this report.

Contact Piet at (414) 223-5162 or [email protected]. Follow him on Twitter at @pietlevy or Facebook at facebook.com/PietLevyMJS.

Piet also talks about concerts, local music and more on “TAP’d In” with Evan Rytlewski. Listen to it at 8 p.m. Thursdays on WYMS-FM (88.9) or wherever you get your podcasts.

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