Turkey B2C Ecommerce Market Opportunities Databook Q2 2022 – Featuring Amazon, Sahibinden, Trendyol and Banabi, among others – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Turkey B2C E-Commerce Market Opportunities Data Book – 100+ KPIs on E-Commerce Verticals (Shopping, Travel, Food & Beverage, Media & Entertainment, Technology), Market Share by Key Players, Market Analysis sales channels, payment instrument, consumer demographics – Q2 2022 Update” report has been added to from ResearchAndMarkets.com offer.

According to the B2C e-commerce survey for the second quarter of 2022, the Turkish market is expected to grow by 16.07% on an annual basis to reach US$10.9 billion in 2022.

Companies cited

  • Amazon

  • Hepsiburada

  • N11

  • Sahibinden

  • Tendency

  • Banabi

  • Getir Yemek

  • Macrocenter

  • Yemeksepeti

  • Zomato

  • Biletall

  • Enuygun

  • Martin

  • oBilet

  • Tatilbudur

The medium to long-term growth story of Turkey’s B2C e-commerce industry promises to be compelling. B2C e-commerce is expected to grow steadily over the forecast period, registering a CAGR of 12.82% during 2022-2026. The gross value of the country’s B2C e-commerce goods will grow from US$9.4 billion in 2021 to US$17.7 billion by 2026.

Scope

This report provides a detailed, data-driven overview of the B2C e-commerce industry in Turkey, covering various segments and highlighting areas of interest across industry verticals. Also, it provides a comprehensive understanding of market dynamics and future forecasts.

Turkey B2C e-commerce market size and future growth dynamics

  • Gross Commodity Value Trend Analysis

  • Analysis of trends in the average value per transaction

  • Trend Analysis of Gross Merchandise Volume

Turkey user statistics and key performance indicator ratios

  • User statistics

  • Card abandonment rate and product return rate

  • B2C e-commerce per capita and GDP per capita

  • GDP per capita trend analysis

Turkey B2C e-commerce market share by major players

  • Turkey Retail E-commerce Market Share by Major Players (Amazon, Hepsiburada, N11, Sahibinden, Trendyol)

  • Turkey Travel E-Commerce Market Share by Key Players (Biletall, Enuygun, Marti, oBilet, Tatilbudur)

  • Turkey Foodservice E-Commerce Market Share by Major Players (Banabi, Getir Yemek, Macrocenter, Yemeksepeti, Zomato)

Turkey B2C E-commerce Market Size and Forecast by B2C E-commerce Segments (Gross Commodity Value Trend Analysis, 2017-2026)

  • Retail (distribution by clothing, footwear and accessories, health, beauty and personal care, food and beverages, appliances and electronics, home improvement, books, music and video, toys and hobbies, automotive)

  • Travel and hospitality (distribution by air transport, train and bus, taxi service, hotels and resorts)

  • Online restaurant service (distribution by aggregators, direct to consumer)

  • Media and entertainment (breakdown by streaming services, movies and events, theme parks and games)

  • health and wellbeing

  • Technology products and services

  • Other Segments

Turkey B2C e-commerce market size and forecast by retail channel

  • Consumer Platform

  • Direct to consumer

  • consumer to consumer

Turkey B2C e-commerce market share by travel and hospitality sales channel

  • Market share by travel and hospitality sales channel

  • App Aggregator – Gross Commodity Value Trend Analysis

  • Direct to Consumer – Gross Goods Value Trend Analysis

Turkey B2C e-commerce market size and forecast by online foodservice sales channel

  • Aggregation app

  • Direct to consumer

Turkey B2C E-commerce Market Size and Forecast by Engagement Model (Gross Goods Value Trend Analysis, 2017-2026)

  • Based on website

  • Live broadcast

Turkey B2C E-commerce Market Size and Forecast by Location (Gross Goods Value Trend Analysis, 2017-2026)

Turkey B2C E-commerce Market Size and Forecast by Device (Gross Goods Value Trend Analysis, 2017-2026)

Turkey B2C e-commerce market size and forecast by operating system

  • iOS/macOS

  • android

  • Other operating systems

Turkey B2C E-Commerce Market Size and Forecast by City

Turkey B2C E-commerce Market Size and Forecast by Payment Instrument (Gross Commodity Value Trend Analysis, 2017-2026)

  • Credit card

  • Debit card

  • Payment

  • Prepaid card

  • Digital and mobile wallet

  • Cash

  • Other digital payment

Demographics of B2C E-Commerce Consumers in Turkey

  • Market share by age group

  • Market share by income level

  • Market share by gender

Reasons to buy

  • In-depth understanding of B2C e-commerce market dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics with essential KPIs such as gross commodity value, volume, and average value per trade.

  • Overview of opportunities by B2C e-commerce categories: Get market dynamics by sales channel to assess emerging opportunities in different segments.

  • Detailed analysis of the market share of the main players in the main vertical markets of B2C e-commerce.

  • Overview of opportunities in key B2C verticals: Retail, Travel & Hospitality, Online Dining, Media & Entertainment, Healthcare & Wellness, and Technology Products & Services.

  • Develop market-specific strategies: identify growth segments and target specific opportunities to formulate a B2C e-commerce strategy; assess key market-specific trends, drivers, and risks in the B2C e-commerce industry.

  • Gain insights into consumer attitude and behavior: Using proprietary survey results, this report identifies and interprets key B2C e-commerce KPIs, including spend by age, gender, and income level.

For more information on this report, visit https://www.researchandmarkets.com/r/wtqnt0

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