Watch the Drake Creepy music video “Way 2 Sexy”

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Drake’s new album, Boy in love certified, is the topic of the day (or rather of the week). The ongoing Kanye beef, the lackluster album art, the quotable lyrics, the questionable credit of R. Kelly – Drake has become, once again, excellent fodder for memes, fervent online debate and biographies of Tinder.

Of all the tracks on the album, “Way 2 Sexy” elicited particularly intense reactions. With Future and Young Thug, the song is a bass-heavy version of Right Said Fred’s hit 1991 single, “I’m Too Sexy”, a cultural touchstone.

Some things Drake is too sexy for: that syrup, your girlfriend, the trap, unprotected sex.

Of course, the catchy but squeaky song has a music video, which opens with a drake-ified version of the Motion Picture Association’s rating that warns, “REPEAT VIEWING MAY LEAD TO PREGNANCY.” Already, Casanova hip-hop is coming into vogue.

A quick recap of the rest of the video: Drake is featured as a host of pop culture icons including Popeye, Fabio, Rambo, and Michael Jackson (again, a questionable choice). Drake, Young Thug, Future, and Kawhi Leonard dress in white suits, channeling the Backstreet Boys. In a black and white interlude, Drake stars in an advertisement for a fragrance called “Wet by Drake”.

Although I’m tempted to take the bizarre visual at face value (Drake is just really confident?), there must be more.

Drake has long been praised (and mocked) for his sensitive lyrics, the type of “in your feelings” observations that have portrayed the rapper as a sweet, loving puppy. Some have gone so far as to say that his open embrace of emotion redefines masculinity amid the hyper-macho hip-hop landscape.

As funny as Drake’s “Way 2 Sexy” video is, there is something unsettling about a man in his mid-thirties using his “nice guy” image – that he never hesitate to milk – as a way to support his ego and his sexual attraction.

In fact, I dare say that Drake’s reputation as a rap darling is one of the reasons listeners wrote off some of the strangest things about CLB, and the rapper in general (like sending Millie Bobby Brown advice on boys).

Other questionable things about the album: Drake’s vague reference to “toxic masculinity“in his description of the album, the quirky cry to his son, Adonis (” I had to fuck a lot of girls to have a kid like that “, he muses on” You Only Live Twice “), and her claim that he can “transform” gay women directly on “Girls Like Girls”.

In an old issue of The New Yorker, Sasha Frere-Jones compared Drake’s appeal to reality TV. Indeed, we have an enormous fascination with people who lack the self-awareness to recognize their own weaknesses, a blindness that ultimately leads to their own downfall – this is an ironic and tragic flaw well illustrated by the words of Drake’s boast from “Lord Knows” 2011: “Showing emotions never means I’m a cat.”

Despite Boy in love certifiedApparent flaws in Drake’s theatricality – his antics with Kanye, the ability to even “Way 2 Sexy” – ensure the album’s inevitable commercial success.

Just like I can’t take my eyes off the mess of The real housewives of New York, I can’t shake Drake’s perfectly catchy and utterly ridiculous chorus: “I’m too sexy for my shirt / Too sexy for my shirt / So sexy it hurts.” Just like reality TV, it’s so bad it’s good.



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